From Humanity to Community — and Why We Must Reclaim It Today?

Author: Dr Laila Surani Founder & CEO, EMAGE CIC Before there were no systems, services, or institutions, there was community.Before policies, professions, or organisations existed, people survived — and thrived — through shared life, mutual care, and collective responsibility. Community is not a modern idea. It is as old as humanity itself. Community Before the […]

Beyond Maslow: Rethinking Human Needs Through the Eyes of Older Adults

A reflection by Dr. Laila SuraniFounder & CEO, EMAGE CIC For decades, Maslow’s Hierarchy of Needs has shaped how we think about human motivation. From classrooms to healthcare, from marketing campaigns to wellbeing programmes, Maslow’s pyramid became the universal “map” of what people need to thrive. Teachers used it to understand student behaviour.Hospitals used it […]

Understanding Cultural Theories: Why They Matter for EMAGE & Ageing BME Communities

Author: Dr Laila Surani Culture is more than food, music, or tradition—it is a system of meaning, power, belonging, and identity.For organisations like EMAGE CIC, which supports the wellbeing of ageing Black and Minority Ethnic (BME) communities in Redbridge, understanding how culture shapes people’s lives is essential to designing respectful, inclusive, and empowering programmes. This […]

Ethnic Minority Ageing in the UK: Towards a Community-Centred Framework

Author: Dr Laila Surani A Changing Ageing Landscape The UK is entering a period of profound demographic change. By 2040, one in four people will be over 65, and an increasing proportion of these older adults will come from minority ethnic backgrounds (Bond, 2025). Migration from South Asia, the Caribbean, Africa, and the Middle East […]